All of us receive app notification and many of us hate these. Most apps end up sending too many unnecessary notifications which damage user exeprience. In fact, “too many app notifications” is always one of the top 3 reasons for app uninstalls worldwide.
Is there a simple way to help apps prioritize the wide variety of notifications and also decide against sending a notification?
Share your thoughts on some of the best practices you have seen or used for sending out app notifications which do not irritate the users.
Background: I am working on a simple framework for prioritizing app notifications and something which can help in deciding if a specific notification should be sent to the user.
Looking at 2 variables right now (a) Value to user (b) Type of information
Value: (a) Level of personalization of info based on user data (b) Opportunity cost of missing out on info
Type of info: (a) Push: User did not ask for the info (b) Pull: Info sent as a result of user action
🤜 This is still draft. Do you think this can work? Do you think this is BS? 🤛
The low value to customer and Push quadrant is the most straight-forward. App should avoid sending notifications for information which falls in this quadrant.
The low value to customer and Push quadrant is the most straight-forward. App should avoid sending notifications for information which falls in this quadrant.