monthly round-up and interesting stuff I read
1 month hence...
It’s been a very cold January in Delhi (India) as Seeking North newsletter completes 1 month today. It is already an interesting journey with a growing set of people willing to subscribe and read my thoughts and insights on brand-building. Thank you for being there and supporting the newsletter.
I have 90 subscribers right now and I aim to reach out to more & more readers in February. If you like what you read and believe that your friends, colleagues or family will find it useful & interesting, please do share it on your social timeline. It will encourage me to continue to write with a lot of enthusiasm.
Here are my top 3 most popular posts of the month, in case you missed these:
On to the most interesting stuff I read this week.
The Meta Trending Trends: 2020 - Matt Klein read 30 different reports on future trends and distilled his insights into this meta trend report for 2020. A very interesting read on the near future, supplemented by his thoughts on what to to about it
The Inner Game: Why Trying Too Hard Can Be Counterproductive: This comes straight to you from Farnam Street. The article challenges the current way of learning as it is slow, interferes with our natural ability to learn and makes learning less enjoyable. It proposed a different (read better) way of learning. Based on the book ‘The Inner Game of Tennis’ by coach W. Timothy Gallwey
The new landing page is to have no landing page at all: The article argues (I must say quite logically) that instead of putting together a fancy landing page with a ton of copy & creative, get users to take the action once they are on your website. More details in the link
The Best Selling Headline Of David Ogilvy’s Copywriting Career (and 7 others!): Top headlines written by David Ogilvy (as he himself said) including the legendary Rolls Royce one. Do I even need to say anything more?
This one is not an article but a tweet thread which lists down some of the best newsletters in the disciplines of marketing, creativity, insight, etc. Very useful!
Rohit
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