Welcome to Seeking North, where I unpack knowledge on how to grow brands in a world full of noise.
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Thanks for being here,
Rohit
On to the weekly reading list.
When You Stop Learning, You’re Dead: Fascinating interview with David Rogier, the co-founder of MasterClass. He talks about what it takes to build an online education company, efforts needed to build a course, the phases of online education and what’s next.
Brand building on social media: A crisp deck from Born Social’s Callum McCohan on the strategic approach to building a brand on social media. It provides enough food for thought on a variety of brand-building topics.
The Spacing Effect: How to Improve Learning and Maximize Retention: A long but deeply insightful read on using the spacing effect to enable better retention and efficient memory use. From our friends at Farnam Stree
When "Grow Your Revenue!" Is Wrong: Daniel Gross, the founder of the Pioneer app and angel investor, argues that growing revenue at the fastest possible pace is the wrong advice to give to a start-up. So what’s the right advice? He elaborates in this short but exceptionally thought-provoking piece.
Modern Modes of Persuasion: Faris, the author of Paid Attention and a marketing strategist, looks at the principles of rhetoric from Aristotle (yes!) and explores how these apply to modern-day advertising.
Thanks for reading.
Rohit
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