Welcome to Seeking North, where I unpack knowledge on how to grow brands in today’s exceptionally high noise to signal ratio world.
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Thanks for being here, Rohit
Here’s a quick look at the 5 of the most interesting things I read this week.
Super Bowl and Adjacency: Edward Nevraumont writes a fantastic newsletter at https://marketingbs.substack.com. He is the former CMO/CRO of General Assembly and currently Senior Advisor with Warburg Pincus. In this article he opines on if the placement of content next to your content (e.g. the ad which plays before and after yours on YouTube) can impact your brand. I found it very interesting
1,000 True Fans? Try 100: In the age of passion economy, do you really need 1000 fans (who pay you $100 each) or only 100 super fans (who pay you $1000 each). Li Jin (Partner at a16z) builds on an earlier seminal articel by Kevin Kelly (Editor Wired) and demystifys the why, how and what of having 100 suer fans
Tech in 2020: Standing on the shoulders of giants: Benedict Evans (formerly with a16z and a public intellectual) made a massive presentation at Davos on the future of Tech and the next S-curve. It is long and time consuming but totally worth it
A tweet thread on 40 of the most esoteric and engaging topics like Causal Reductions, Survivorship Bias and Concept creep, explained in the simplest possible manner
A brief history of the iconic Mini car: Mini is one of the few mega brands which was brought back to life after a gap of many years. This articles looks at the history of this cultural icon
In case you missed these, here are the links to two of my own most popular posts from last month:
A simple but actionable framework to build brand associations for your brand and make it sticky
Looking at the usefulness of newsletters for personal branding and the growth loops for Substack
Thanks for reading
Rohit
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