Welcome to Seeking North, where I unpack knowledge on how to grow brands in a world full of noise.
This week was full of devilishly difficult tasks at work. As a result, I missed sending out the weekly post. Going to make-up in the coming weeks!
If it is your first time here, I invite you to subscribe to Seeking North so that you never miss an article and read it from the comfort of your email app. You can click here to subscribe.
Thanks for being here,
Rohit
So what’s in store in this weekly update?
Marketing + 1: Raja Ganapathy, Ex-Sequoia Cap CMO & Co-founder, Spring Marketing Capital: This is a fantastic podcast featuring Raja Ganapathy, who has worked with some of the most popular Indian start-ups in the last decade. He talks about how branding is a different ball game in start-ups, what are the brands of tomorrow and reacts to a clip of Steve Jobs talking about branding. BTW, this is part of the Turnaround Newsletter by Ravish Bhatia and PK Jayadevan. Do check it out, some of their other content is quite smashing.
How Adidas is using WhatsApp as a direct marketing channel: Adidas is truly pushing the boundaries of customer engagement by leveraging WhatsApp as a highly effective channel to drive community and content. If you are looking to make deeper connections with your brand’s community of users, you should totally check this article out
The marketing genius of Lil Nas X: Lil Nas X needs no introduction. This article looks at the different hacks he used to spread his videos and songs among his followers and drive virality. Hint: Audience building is the first step. He seems to be more of a marketer than a singer after reading this
Thanks for reading
Rohit
PS: If you like what you read and haven’t subscribed to the newsletter, please do consider subscribing by using the button below.
If you are a subscriber, please do consider sharing Seeking North with your friends and colleagues. It will get you good karma points from them as well as me :-). Use the button below.